// Brand //

Brand Assets

Official Yes& logos and brand marks. Please keep the logo intact. SVG is always preferred as it scales with no quality loss.

Naming

Our brand name is Yes& in all copy, marketing, and client-facing materials. Use YesAnd only where ampersands aren't supported: URLs, code, email addresses, legal filings, and social media handles.

Logo

Logo — the full Yes& lockup with ampersand and wordmark. Use as the primary brand identifier.

Logomark — the ampersand symbol on its own. Use for favicons, social profile pictures, app icons, and anywhere the full logo is too wide.

Images shown below have transparent backgrounds but appear here with a solid background colour.

Name	Vector	PNG	PNG w/ padding
Logo (dark)	SVG	PNG\|PNG @2x	PNG\|PNG @2x
Logo (light)	SVG	PNG\|PNG @2x	PNG\|PNG @2x
Logomark (dark)	SVG	—	PNG\|PNG @2x
Logomark (light)	SVG	—	PNG\|PNG @2x

Logo (dark)

SVG PNG PNG @2x PNG PNG @2x

Logo (light)

SVG PNG PNG @2x PNG PNG @2x

Logomark (dark)

SVG PNG PNG @2x

Logomark (light)

SVG PNG PNG @2x

*PNGs with padding are useful when uploading the logo to a third-party service where there is limited control over padding/margin around the logo.

When using the logo on a dark background, use the white-only version of the logo. Never modify the colours in the logomark.

The @2x version of PNGs are designed for hi-dpi (or “Retina”) screens. When using the logo in third-party services that support uploading multiple versions (standard and hi-dpi), please be sure to include the @2x logo as it will appear crisper on newer devices, tablets, and high-resolution mobile devices.